Today, whenever you want your website to do well in terms of site visits and revenue, you have to implement various search engine optimization or SEO techniques. Launching a website or creating a webpage without optimizing it for online search engines is like buying a brand new car with no tires. It just wouldn’t run. Without SEO, a website will be stagnant, rotting in some obscure corner of the Internet.
What is SEO or search engine optimization basically?
If you’re a web developer, surely you’ve heard this term thrown around often. If you ask a programmer, they’ll most likely say that search engine optimization is basically a way of modifying the design code of a website so that it’ll be easier for search engine bots to query the site. Ask a website designer what SEO is and they’ll most likely say that it is basically optimizing the layout, feel, and content of the website so that search engines can rank it better.
Who do you think is correct, the website designer or the programmer?
Actually, both of them got it right. Search engine optimization is basically the process of making a website rank higher in search results. A website’s rank is based on the various criteria set by the top search engines of the Internet, such as Google, Yahoo!, and Bing. SEO is further divided into sub-processes including, but are not limited to, putting meta tags in the HTML code of the website, placing the targeted keywords in the HTML meta description of the website, creating unique and interesting content for your website, improving the layout of your site to make it more user-friendly, back-linking, making use of pay-per-clicks or pay-per-impression ads, etc.
Why do we need search engine optimization? We all know what it does to a website and the processes involved in doing such. What does it really do for website owners? Well, we all know that majority of the users who go online use search engines to look for various things. Whenever they are presented with the search results by the search engines, the first thing they usually click on are the top 3 results. Why? Because they know that search engines rank their results based on website’s popularity. In short, they based their ranking on site visits.
Now, what if you can apply these optimization factors to your website and make it come out on top of the rank each time. Imagine the number of people who will click through to your website, browse through whatever products or services you’re offering, then make that buying decision. Surely, by now, you’re beginning to see the main benefit of search engine optimization. It increases your page rank so that you’ll have more visitors to your website. The more visitors you have in your website, the higher the chances of you finding a prospect and convert him into a valued customer.
Search engine optimization is an already tested and proven system. Many online companies, bloggers, web developers, web programmers, etc. realize SEO’s importance and are implementing it in every website that they handle. It is because of this importance that many people are making a career out of SEO. SEO now has reached a point where it can no longer be effectively implemented by a single person. Yes, you can optimize your own personal blog and get the number of site visits it deserves. However, bigger companies that need massive scale optimizations require more than a single person to effectively implement it.
If you want your website to flourish and become big in the online world, make sure to apply search engine optimization today, for more details visit ny seoexplode.